This is the best software to increase Link popularity and page-rank in Google and other search engines.

Dynamic Link Promoter is a powerful tool for internet marketers to promote their web site and link pages over the internet. It will help you maintain your reciprocal links, generate new links from search engines, automatically send "Personalized" link invitation messages, track and verify your link partners, create link pages automatically and promote them.
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By establishing reciprocal links with other high volume traffic web sites, you will get direct referral traffic from your link partners web sites. The more web sites that link to you, the more quality targeted visitors you will get from your link partners.
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Furthermore, by establishing link partners and providing reciprocal links to each other will help you and your link partners web sites get higher rankings on all major search engines. This is because more and more search engines are using "link popularity" to rank web sites. If your web site contains links to other web sites that are listed on high positions of the search engines, it will also increase your likelihood of getting listed highly - in turn driving more traffic to your web site. Naturally, it is recommended that your link partners are related to your specialty area. This will enhance the customers view of both parties web sites as being an even greater resource.